UC Campus Directory Information for Ross Murray, Ph.D.

• PhD in Marketing from the University of Texas Rio Grande Valley
• MBA from Weber State University
• B.S. from Weber State University

Journal Publications (peer-reviewed)

1. Sheng, X., Murray, R., Ketron, S. C., & Felix, R. (2024). Effects of third-party observer empathy when viewing interactions between robots and customers: The moderating role of robot eeriness. International Journal of Hospitality Management, 119, 103729.
2. Murray, R. (2022). An abrupt change: How COVID-19 impacted academia. Academy of Educational Leadership Journal, 26(S6), 1-4.
3. Murray,Ross (2021), “The Hidden Morality of Artificial Intelligence”, Markets,Globalization & Development Review, 5(2).

Conference Proceedings (peer-reviewed)

1. Murray, Ross (2025), “Possibly, Probably, and Preferably: Pleas and Postulations on Embedding Philosophy in Education”, Accepted at the 2025 Society for Marketing Advances (SMA) Fall Conference as a full paper.
2. Murray, Ross (2025), “Is This Real? The Impending Transition from Distinguishable to Indistinguishable”, Accepted at the 2025 Society for Marketing Advances (SMA) Fall Conference as a full paper.
3. Murray, Ross, and Xiaojing Sheng (2025), “Signaling Diversity: The Impact of Pronoun Use and DEI Stances on Candidate Evaluation”, Accepted at the 2025 Society for Marketing Advances (SMA) Fall Conference as a summary brief.
4. Murray, Ross, Xiaojing Sheng, Reto Felix, Jeta Majumder (2024), “Avatar Service Failure and Recovery: How Third-Party Observers Are Impacted”, Accepted at the 2024 Society for Marketing Advances (SMA) Fall Conference as a summary brief.
5. Jeta Majumder, Seth Ketron, Xiaojing Sheng, Ross Murray (2024), “A Conceptual Model for Value Co-Creative Generative AI”, Accepted at the 2024 Society for Marketing Advances (SMA) Fall Conference as a summary brief.
6. Murray, Ross, Xiaojing Sheng (2023), “Viewing Service Failure and Recovery: The Effects of Observing Other Customers Interact with Smart Technology”, Accepted at the 2023 AMA Summer Conference SERVSIG Special Session
7. Murray, Ross, Xiaojing Sheng, and Reto Felix (2021), “Impacts of Perceived Robot Eerinesson Future Approach Intentions of Third-party Observers”, Accepted at the 2021AMA Summer Conference as a competitive paper.
8. Murray,Ross, Xiaojing Sheng, and Michael Minor (2021), “Impacts of Face Coverings, Background Noise, Perceived Customer Attractiveness, and Intelligibility of Speech on Front Line Employee Job Stress”, Accepted at the 2021 AMA Summer Conference as a poster.
9. Murray, Ross, Xiaojing Sheng, and Forrest Morgeson (2021), “Thriving or Surviving? The Role of Mindsets in Times of Crises: Evidence from the COVID-19 Pandemic”, Accepted at the 2021 ACR as a working paper.
10. AiNhan Ngo, Ross Murray, and Michael Minor (2021), “The Personal Benefits of Seeking Out Wildlife Encounters—Birdwatching”, Accepted at the 2021 ACR Film Festival.
11. Murray, Ross, Reto Felix, Xiaojing Sheng, and Fuat Firat (2020), “Selfless Concern: The Moderating Effect of Altruism on the Relationship between General Beliefs and the Purchase of Green Products”, Accepted at the 2020 AMA Summer Conference as a competitive paper.
12. Murray, Ross, Suwakitti Amornpan, and Michael S. Minor (2020), “Winter Texans ‘ Motivations to Temporarily Relocate: Exploring Costs of Living”, video accepted for presentation at the Association for Consumer Research Virtual Conference, Fall 2020.

Services Marketing, Consumer Neuroscience, Eye Tracking, Human/Robot Interaction, Green Consumption

Ross Murray joined the faculty of the University of Charleston in 2022 and serves as an assistant professor of business and is the director of the Wehrle Sales Center. Ross received his PhD in Marketing at the University of Texas Rio Grande Valley. In addition, Ross received his Bachelor’s degree and MBA from Weber State University in Utah. His primary research interest is in sales, services marketing and the interactions that customers have with technology using artificial intelligence. Before his journey into research and teaching, Ross spent more than 10 years in sales and marketing in the transportation industry. He currently lives in Charleston with his family.