University of Charleston

University of Charleston

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Master of Science in Business & Data Analytics

  • Duration

    11 months (regular) or 2 years (flexible format)


  • Format

    In-Seat & Online

  • Location

    Charleston & Online

Program Overview

Business and industry rely on the use of data to predict outcomes, increase growth, and develop strategy. In this program, you’ll learn the skills necessary to navigate the challenges and vast opportunities of a data-driven future.

Our expert faculty will guide you in acquiring in-demand and industry-relevant aptitude, knowledge, and skills, that are required to create value with, manage, and lead business data analytics solutions.

The online format and work-compatible schedule accommodate working professionals, and the program is open to those with both quantitative and nonquantitative backgrounds.


Students must have an undergraduate degree from an accredited institution to be fully admitted to the MSBDA program. Applications will be accepted and reviewed from students who are in their final year of undergraduate study for conditional admission.

Admission preference will be given to students with a 3.0 or higher cumulative GPA in a quantitative degree program (engineering, finance, computer science, mathematics/statistics, etc.). Interested students in non-quantitative degree programs and/or with lower GPAs are encouraged to apply as well.

Students must submit the MSBDA application, official transcripts from all colleges/universities attended, and a professional resume. GRE/GMAT scores are not required but may be submitted in support of the application. Decisions will be made on a rolling basis for each fall semester start.

Program Highlights

  • The MSBDA Program blends innovative curriculum in data analytics, predictive modeling, management, and business space.

  • Diverse classes designed to attract students from all walks of life.

  • Opportunities for collaborative work with peers, faculty, and the business community.

  • Most classes and capstone course are designed to provide opportunities to work with real business problems and provide practical solutions/decision making tools for the business.

Courses Included in the Program


  • MBDA 700 Business Analytics for Managers
  • MBDA 710 Big Data: Management & Application
  • MBDA 720 Data Visualization & Data Mining
  • MBDA 730 Data, AI, Ethics & Leadership
  • MBDA 740 Data Science Application & Technologies
  • MBDA 750 Predictive Modeling for Business & Data Analytics
  • MBDA 760 Quantitative Methods for Business & Economics
  • MBDA 770 Machine Learning
  • MBDA 780 Business Forecasting for Analytics
  • MBDA 790 Business Analytics Capstone


Meet the Faculty

Meet the Faculty

Taiwo Ajani
Taiwo Ajani, D.Sc., M.S.M.S

Associate Professor
Director of Business Analytics Programs