University of Charleston

University of Charleston

Two cheerful small business owners smiling and looking at camera while standing at entrance door.


  • duration

    4 Years

  • format


  • location


Program Overview

In this program, you’ll develop an understanding of business ventures in all phases – including conception, launch, and sustainability. An emphasis is placed on innovative and interdisciplinary problem solving, identifying viable business opportunities, securing financial resources, and successfully identifying and reaching target markets using the business model canvas.

Note: Students receive a Bachelor of Science in Business Administration, with a major in Entrepreneurship.

Freshman applicants with a 2.5 or higher high school GPA and transfer students with a 2.0 or higher cumulative college GPA are eligible for general admission to UC and will gain direct entry into this program. Students may apply online or download the admissions application.



Program Highlights

  • Seminars are available in grant writing and interdisciplinary entrepreneurship concepts, which will provide opportunities to network with business owners and entrepreneurs.

  • This program will provide you the opportunity to be certified in Google Analytics.

  • If you don’t want to own your own business, you can enhance your business skills in sales, consulting, or improving an existing business.

  • Start a business in any industry or sector through an applied entrepreneurship internship experience and an Entrepreneurship Capstone Experience.

Program Outcomes

  • Job Opportunities

    Career options for an entrepreneur can include:

    • Business Consultant
    • Sales
    • Research and Development
    • Fundraiser
    • Marketing Consultant
  • Skill Development

    You will develop skills that will prepare you for a career as either an entrepreneur who establishes a business or an entrepreneur who utilizes innovative decision-making for another organization.

Meet the Faculty

Meet the Faculty

Lisa McCool

Program Director, Entrepreneurship & Assistant Professor, Management