University of Charleston

University of Charleston

Business Analytics

  • duration

    4 Years

  • format


  • location


Program Overview

Organizations from Fortune 500 companies to nonprofits rely on data – and those who can interpret it. The UC Business Analytics degree program offers students a comprehensive education that equips them with the essential skills to navigate the data-driven landscape of today’s organizations. In addition to a broad-based business education, the program focuses on developing the analytical capabilities needed to solve complex real-world business problems. You will be able to analyze and communicate about operational information to help make data-based decisions in professional environments, including office, manufacturing, military, banking, advising, and other managerial professions.

Through a combination of coursework and practical applications, students gain proficiency in data analysis, statistical modeling, data visualization, and predictive analytics. They learn how to extract meaningful insights from large datasets and transform them into actionable strategies and recommendations.

The skills acquired in the UC Business Analytics program are versatile and applicable across various professional environments. Graduates can pursue careers in industries such as finance, healthcare, technology, consulting, and marketing. They are well-equipped to contribute to decision-making processes, drive operational improvements, optimize resource allocation, identify market trends, and provide strategic insights.

By completing the UC Business Analytics degree, students position themselves as valuable assets in an increasingly data-driven business landscape, where their ability to analyze and communicate operational information effectively is in high demand.

Note: Students receive a Bachelor of Science in Business Administration, with a major in Business Analytics.

Freshman applicants with a 2.5 or higher high school GPA and transfer students with a 2.0 or higher cumulative college GPA are eligible for general admission to UC, and will gain direct entry into this program. Students may apply online or download the admissions application.

Program Highlights

  • Develop the skills for analyzing big data that are growing in employer demand.

  • The program utilizes both computer science and data science programming, integrating those courses into the major.

  • Learn to analyze data in real-world situations with a combination of hands-on learning and business analytics theory.

Program Outcomes

  • Career Opportunities

    Careers may include:

    • Business System Analyst
    • Data Analyst
    • Management Analyst
    • Sales Analyst
    • Market Research Analyst
  • Expected Job Growth

    The data analytics field is expected to grow, creating a need for qualified professionals and offering higher than average salaries.

  • In-Demand Skills

    The skills learned in this program are highly valued in many career areas, including supply chain management, project management, human resources, customer service, operations, finance, or consultancy. Students learn how to effectively communicate their findings and solutions to stakeholders at all levels of an organization. This includes the ability to translate technical concepts into accessible language, present data visually, and articulate the business implications of their analyses.

Additional Information

What Are Some Common Concepts I Can Expect to Learn in Business Analytics?

  • Statistical Analysis: Learning statistical techniques and methods for analyzing data, including descriptive statistics, inferential statistics, hypothesis testing, regression analysis, and time series analysis.
  • Predictive Analytics: Exploring methods to build predictive models that forecast future outcomes or behaviors based on historical data, including techniques like regression analysis, decision trees, machine learning algorithms, and data mining.
  • Business Intelligence: Understanding how to transform raw data into meaningful insights and actionable recommendations for business decision-making.


How Can I Get a Job in Business Analytics?

To secure a job in business analytics, a graduate can take several steps. They should highlight their education, emphasizing coursework, projects, and internships related to data analysis and business intelligence. Networking through industry events and online platforms can help connect with professionals. Additionally, applying to job postings on specialized job boards, company websites, and leveraging the career services of UC can lead to potential opportunities.

Meet the Faculty

Meet the Faculty

Taiwo Ajani
Taiwo Ajani, D.Sc., M.S.M.S

Associate Professor
Director of Business Analytics Programs