Digital Marketing
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duration
4 Years
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format
In-Seat
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location
Charleston
Program Overview
To be competitive in the marketing field, you need a comprehensive education that integrates the digital world. Our Digital Marketing degree studies the history of marketing as a discipline with particular attention to 21st-century digital marketing trends. From banners, buttons, and pay-per-click ads, to nearly every form of advertising, digital marketing skills along with certifications combine to create an in-demand professional.
Note: Students receive a Bachelor of Science in Business Administration, with a major in Digital Marketing.
Freshman applicants with a 2.5 or higher high school GPA and transfer students with a 2.0 or higher cumulative college GPA are eligible for general admission to UC, and will gain entry into this program. Students may apply online or download the admissions application.
Program Highlights
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The program prepares you to become a digital marketing manager, with the skill to translate marketing principles into the digital realm.
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Students will earn certifications in HubSpot and Google Analytics.
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You will research, create, and execute digital marketing campaigns.
Evaluate customer action attribution and marketing investment return.
Program Outcomes
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Job Opportunities
You will be ready for career opportunities such as:
- Marketing Manager
- Digital Marketing Analyst
- Digital Marketing Sales Professional
- Public Relations Specialist
- Social Media Manager and more.
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In-Demand Skills
The rapid growth of social media and digital media will continue the demand for professionals skilled in a range of practices and knowledge.
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In-Demand Knowledge Base
You will develop a strong understanding of current marketing strategies as they apply directly to digital marketing.
Meet the Faculty
Meet the Faculty
Associate Professor and Digital Marketing Program Director