University of Charleston

Sport Media

male student athlete being interviewed by local news anchor
  • duration

    4 Years

  • format


  • location


Program Overview

There is a constant exchange of information within the sports industry with teams communicating with the media, scouts relaying information about potential players to their teams, agents discussing opportunities with their clients and brands posting content to their fans. Sport media professionals are needed to streamline and oversee this process to ensure the best information is available.

With our Sport Media major, you will learn how to apply the skills needed to produce content and develop communication strategies within the sports industry.

Note: Students receive a Bachelor of Science in Business Administration, with a major in Sport Media.

UC football player getting ready to throw football during a game

Program Highlights

  • Classes provide practicum opportunities, service-learning, and internship experiences that allow you to work and gain experience with a sports media organization.

  • The program works closely with the UC Athletics Department and the Sports Information Director (SID) in offering students a hands-on education.

Program Outcomes

  • Job Opportunities

    Career options include:

    • Sports Information Director
    • Sports Broadcasting
    • Sports Journalism
    • Media Relations Director
    • Social Media Director
    • Sports Program Producer
  • Transferable Skills

    You will learn techniques for collecting and effectively communicating information to the media and sports industry. These skills are transferable to any career field and highly sought by employers.

  • Ready for the Future

    You will be prepared to work in both traditional and newer forms of sports media.

Meet the Faculty

Meet the Faculty

Brian Pruegger
Brian Edmund Pruegger, Ph.D.

Associate Professor and Program Director, Sport Business

Additional Information

Admissions Requirements

Students must gain general admission to the University of Charleston. A visit to campus to meet with Admissions personnel and program faculty is strongly encouraged.

How Much Will It Cost?

View our Tuition & Fees page for more detailed information on cost.

Curriculum and Course Catalog