University of Charleston

University of Charleston

Two cheerful small business owners smiling and looking at camera while standing at entrance door.


  • duration

    4 Years

  • format


  • location


Program Overview

In this program, you’ll develop an understanding of business ventures in all phases – including conception, launch, and sustainability. Our program places a strong emphasis on fostering innovative and interdisciplinary problem-solving skills, equipping you with the ability to identify viable business opportunities, secure essential financial resources, and effectively reach target markets using the dynamic business model canvas. Through this transformative journey, you’ll develop a comprehensive understanding of the multifaceted aspects that drive entrepreneurial success.

Freshman applicants with a 2.5 or higher high school GPA and transfer students with a 2.0 or higher cumulative college GPA are eligible for general admission to UC and will gain direct entry into this program. Students may apply online or download the admissions application.



Program Highlights

  • Seminars are available in grant writing and interdisciplinary entrepreneurship concepts, which will provide opportunities to network with business owners and entrepreneurs.

  • This program will provide you the opportunity to be certified in Google Analytics.

  • If you don’t want to own your own business, you can enhance your business skills in sales, consulting, or improving an existing business.

  • Start a business in any industry or sector through an applied entrepreneurship internship experience and an Entrepreneurship Capstone Experience.

Program Outcomes

  • Job Opportunities

    Career options for an entrepreneur can include:

    • Business Consultant
    • Sales
    • Research and Development
    • Fundraiser
    • Marketing Consultant
  • Skill Development

    You will develop skills that will prepare you for a career as either an entrepreneur who establishes a business or an entrepreneur who utilizes innovative decision-making for another organization.

Additional Information

What will I learn while completing a degree in Entrepreneurship?

Students can expect to be equipped with a diverse skill set and knowledge base to thrive in the world of business innovation. You can expect to learn key concepts such as opportunity recognition, business planning, market analysis, financial management, and marketing strategies. You will gain practical skills in pitching ideas, creating business models, developing entrepreneurial mindsets, and managing risks. Additionally, you may have opportunities to collaborate on projects, learn from real-world case studies, and cultivate networks within the entrepreneurial ecosystem. The program aims to empower students to become creative, resilient, and resourceful entrepreneurs ready to navigate the challenges of starting and managing their own ventures.

What are some of the possible things I can do with a degree in Entrepreneurship?

You can potentially puruse several different paths after completing your degree in Entrepreneurship. You can use your entrepreneurial skills to launch your own venture, whether it’s a product-based startup, a service-oriented business, or a social enterprise. You may also join established companies or startups in roles focused on identifying growth opportunities, building strategic partnerships, and expanding market presence.

These are just a few examples of the potential paths available to graduates. The versatility of the degree allows you to pursue opportunities in diverse industries, from technology and finance to healthcare and beyond. Whether you choose to start your own business or contribute your entrepreneurial expertise to existing organizations, your entrepreneurial skills will help you navigate the dynamic landscape of business and innovation.

How long does it take to complete a Bachelor’s in Entrepreneurship?

The duration to complete a Bachelor’s degree in Entrepreneurship typically takes four years and depends on various factors. The specific length of the program can be influenced by factors such as the number of credits taken per semester, any transfer credits or prior learning assessments, and whether you are studying full-time or part-time. It’s important to consult with one of our admission representatives to get accurate information on the program’s duration and requirements.

Meet the Faculty

Meet the Faculty

Lisa McCool, Ed.D.

Program Director, Entrepreneurship & Assistant Professor, Management