University of Charleston

University of Charleston

male student athlete being interviewed by local news anchor

Sport Media

  • duration

    4 Years

  • format


  • location


Program Overview

There is a constant exchange of information within the sports industry with teams communicating with the media, scouts relaying information about potential players to their teams, agents discussing opportunities with their clients and brands posting content to their fans. Sport media professionals are needed to streamline and oversee this process to ensure the best information is available.

With our Sport Media major, you will learn how to apply the skills needed to produce content and develop communication strategies within the sports industry.

Note: Students receive a Bachelor of Science in Business Administration, with a major in Sport Media.

UC football player getting ready to throw football during a game

Freshman applicants with a 2.5 or higher high school GPA and transfer students with a 2.0 or higher cumulative college GPA are eligible for general admission to UC, and will gain direct entry into this program. Students may apply online or download the admissions application.

Program Highlights

  • Classes provide practicum opportunities, service-learning, and internship experiences that allow you to work and gain experience with a sports media organization.

  • The program works closely with the UC Athletics Department and the Sports Information Director (SID) in offering students a hands-on education.

Program Outcomes

  • Job Opportunities

    Career options include:

    • Sports Information Director
    • Sports Broadcasting
    • Sports Journalism
    • Media Relations Director
    • Social Media Director
    • Sports Program Producer
  • Transferable Skills

    You will learn techniques for collecting and effectively communicating information to the media and sports industry. These skills are transferable to any career field and highly sought by employers.

  • Ready for the Future

    You will be prepared to work in both traditional and newer forms of sports media.

Meet the Faculty

Meet the Faculty

Jacob Augustin

Sport Business Program Director