Marketing
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DURATION
4 Years
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FORMAT
In-Seat
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LOCATION
Charleston
Program Overview
The Marketing major at the University of Charleston is designed for students who want to launch successful careers in marketing, advertising, sales, brand management, and market research. The program blends foundational business education with in-depth marketing knowledge, helping students understand consumer behavior, develop strategic campaigns, and build recognizable brands.
Students can customize their academic experience by integrating coursework in areas such as professional selling, sports media, communication, and business analytics, ensuring they develop a versatile and competitive skill set. Graduates are also positioned to continue into our accelerated BSBA/MBA 3+1 program or pursue other graduate studies.
Note: Students receive a Bachelor of Science in Business Administration with a major in Marketing.
Program Highlights
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Gain real-world experience through internships and hands-on marketing projects.
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Customize your degree with electives in sales, analytics, sports media, and communication.
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Accelerate your education by completing both a BSBA and MBA in just four years through the 3+1 program.
Program Outcomes
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Prepare for careers in marketing, brand strategy, digital communications, and related fields.
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Earn industry-recognized certifications that enhance your professional credibility.
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Develop a broad, adaptable skill set that increases your marketability across industries.
Meet the Faculty
Meet the Faculty
Associate Professor and Digital Marketing Program Director