University of Charleston

University of Charleston

female student sitting in computer lab

Digital Media Design

  • duration

    4 Years

  • format


  • location


Program Overview

This program offers students opportunities to learn multiple programs and develop technology for digital media, such as web and social media development, animation and motion editing, 3D prototypes, and visual communications.

With a strong focus on hands-on learning, students are empowered to master a diverse array of cutting-edge software and technologies that underpin the realm of digital media. Through a multifaceted curriculum, students delve into the realms of web and social media development, animation and motion editing, 3D prototyping, and the art of visual communications.

The program thrives on innovation, equipping students with the skills needed to seamlessly blend design aesthetics with technological prowess. From crafting captivating user interfaces to breathing life into digital characters through animation, each facet of the digital media landscape is meticulously explored. Practical experience is paramount, and every student is offered the opportunity to embark on real-world projects that mirror industry demands, thus fostering a direct bridge between classroom learning and professional application.

UC’s Bachelor’s in Digital Media Design primes graduates to thrive in a digital-first era, shaping the digital narratives of tomorrow. With a firm foundation in technology-driven creativity, graduates emerge as agile professionals, poised to captivate audiences, redefine user experiences, and drive innovation across a myriad of digital platforms and industries.

Freshman applicants with a 2.5 or higher high school GPA and transfer students with a 2.0 or higher cumulative college GPA are eligible for general admission to UC and will gain direct entry into this program. Students may apply online or download the admissions application.

Computer Requirements for Students

Students in Digital Media Design must have a computer with the following requirements:

  • Mac or PC – intel or AMD Quad Core Processor
  • Latest OS (Microsoft Word 10 or later, MacOS Ventura)
  • 16 GB Ram
  • 2 GB of GPU VRAM
  • 15 GB hard disc space
  • 1920 x 1080 resolution


Program Highlights

  • You’ll develop an understanding of technical knowledge, design skills, and conceptual development in digital media, culminating in the creation of a comprehensive portfolio that showcases your proficiency and creativity to potential employers.

  • The program has a focus on technology, experiential learning, and teamwork. You will collaborate with other students, learn from faculty from other programs, and work with community mentors.

  • You will have an opportunity to become a UC Social Media Ambassador, applying what you learn to develop a student-focused social media campaign for the program and the university. You will foster practical experience and networking within the digital media industry.

Program Outcomes

  • Professional Experience

    All students gain practical work experience through a digital media internship based on your area of interest.

  • Hands-On Learning

    You will create tangible products for a variety of users, create comprehensive marketing and social media programs, and develop robust design and technology skills using a variety of tools.



  • Develop Skills Across Multiple Platforms

    You will have the opportunity to learn multiple programs and develop technology for digital media such as web development, social media, animation and motion, 3D prototypes, and app design.

Additional Information

What is a Bachelor’s degree in Digital Media Design?

Answer: A Bachelor’s degree in Digital Media Design is an undergraduate program that equips students with the skills and knowledge to create visually engaging content for various digital platforms, including websites, social media, animation, and more.

What skills will I develop in this program?

Answer: The program focuses on honing technical skills in software like Adobe Creative Suite, animation tools, and web development platforms. Additionally, you’ll develop design sensibilities, conceptual thinking, user experience design, and project management skills.

How does this degree prepare me for industry demands?

Answer: The program is designed to stay current with industry trends, integrating emerging technologies and techniques to ensure graduates are well-prepared to meet the demands of the rapidly evolving digital media landscape.

How important is creativity in Digital Media Design?

Answer: Creativity is a cornerstone of the field. The degree nurtures your creative thinking and helps you channel it into impactful design and content creation.

Can I work independently as a freelancer after earning this degree?

Absolutely. The skills gained in this program can empower you to work as a freelance designer, offering services to clients or working on personal projects.

How does Digital Media Design intersect with technology?

Digital Media Design is inherently tied to technology, as it involves using software, programming, and digital tools to create visual content that resonates with modern audiences.

Meet the Faculty

Meet the Faculty

Terry Floyd
Terry L. Floyd

Digital Media Design Program Director