University of Charleston

University of Charleston

smiling female student posing with tablet

Digital Marketing

  • duration

    4 Years

  • format


  • location


Program Overview

To be competitive in the marketing field, you need a comprehensive education that integrates the digital world. Our Digital Marketing degree studies the history of marketing as a discipline with particular attention to 21st-century digital marketing trends. From banners, buttons, and pay-per-click ads, to nearly every form of advertising, digital marketing skills along with certifications combine to create an in-demand professional.

 Students receive a Bachelor of Science in Business Administration, with a major in Digital Marketing.

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Freshman applicants with a 2.5 or higher high school GPA and transfer students with a 2.0 or higher cumulative college GPA are eligible for general admission to UC, and will gain entry into this program. Students may apply online or download the admissions application.

Program Highlights

  • The program prepares you to become a digital marketing manager, with the skill to translate marketing principles into the digital realm.

  • You will research, create, and execute digital marketing campaigns.

  • Evaluate customer action attribution and marketing investment return.

Program Outcomes

  • Job Opportunities

    You will be ready for career opportunities such as:

    • Marketing Manager
    • Digital Marketing Analyst
    • Digital Marketing Sales Professional
    • Public Relations Specialist
    • Social Media Manager and more.
  • In-Demand Skills

    The rapid growth of social media and digital media will continue the demand for professionals skilled in a range of practices and knowledge.

  • In-Demand Knowledge Base

    You will develop a strong understanding of current marketing strategies as they apply directly to digital marketing.

Meet the Faculty

Meet the Faculty

Rick Ferris
Rick Ferris, Ph.D.

Associate Professor and Digital Marketing Program Director