This concentration prepares the student to work for companies and non-profit organizations by giving students the necessary background in persuasion techniques in a variety of media. Learning takes place both inside and outside the classroom, through coursework, work in the media, and internships.
At the completion of the program the student will demonstrate:
- The ability to communicate effectively though oral, written, and mediated communication to a variety of audiences
- A knowledge of and ability to publish brochures, newsletters, pamphlets, and press releases and to create effective presentations in these media
- An awareness of media, its relation to society, and ethical practice in using media, in terms of manipulation of audience
Public Relations Course Requirements
| Course |
Title |
Credits |
| COMM 225 |
Principles of Public Relations |
3 |
| COMM 305 |
Event Planning |
3 |
| COMM 324 |
Publication Design |
3 |
| COMM 355 |
Digital Imaging |
3 |
| COMM 362 |
Public Relations Writing |
3 |
| BUSI 151 |
Introduction to Business |
3 |
| MRKT 321 |
Principles of Marketing |
3 |
| COMM XXX |
COMM Electives |
6 |