• Sport Media Major


    Program Overview

    The Sport Media Major blends liberal learning, integrated communication, digital media design, business and sport business courses in a curriculum designed to prepare graduates for positions in journalism, broadcasting, media relations, social media, information and entrepreneurship development. The Sport Media pre-professional program consists of a foundational core of business classes, a sport business core, and a diverse selection integrated communication classes to prepare the graduate for media/communication opportunities in the sport industry.

    Program Highlights

    Classes provide practicum opportunities, service learning and internship experiences that allow the student to work and gain experience with a sport media organization.

    The program is closely aligned with UC athletics and the Sports Information Director (SID) in offering students experiential education.

    Students have the opportunity for two practicum experiences at a sport industry site, and have an internship in the last semester of the senior year.

    Program Outcomes

    Students will be able to consider a variety of career paths within the sports media and related fields.

    Career options include sports information director, assistant athletic director in media and communication, sports broadcasting, sports journalism, director of sports programming, media relations director, social media director, producer for sports programming.

    Students will be prepared to work in both traditional and newer forms of sports media.

    Note: Students receive a Bachelor of Science in Business Administration, with a major in Sport Media

    Program Faculty

    Brian Pruegger
    Dr. Brian Pruegger

    Program Director, Associate Professor