Communications Home

Requirements

Broadcasting & Digital Communications

Public Relations

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Program Overview

The Communications curriculum prepares students for real-world experience through classroom instruction grounded in the theories of human communication and the role of communication media in society. Students gain knowledge and skills in functional areas such as television production, public relations, graphic design, public speaking, and the technology that supports communication. The faculty helps and encourages students to find internships in their areas of interest and offers one-on-one career counseling. Students will use technology-rich classrooms and one-on-one instruction to help them master the hardware and software used in each discipline. Students find jobs with production companies, broadcast and print news organizations, public relations departments in businesses and non-profit organizations. The program prepares students for graduate programs including for law school, and for work with emerging media.

Concentrations

The communications program has two concentrations:

• Broadcasting and Digital Communications
• Public Relations

Program Outcomes

The Communications graduate will:

• Use theories and principles of human communication to facilitate professional and personal effectiveness.
• Develop language, image, and presentation strategies in a broad range of critical and cultural areas.
• Practice the values, ethics, social responsibility, and expectations of the profession.
• Critique the role of media in society.

The Broadcast & Digital Communications and the Public Relations concentration each have additional outcomes specific to that course of study.

Admission

Students must gain general admission to the University of Charleston. A visit to the campus to meet with Admissions personnel and program faculty is strongly encouraged.