Majors in Communication - Core Requirements - Internship Opportunities - Contact Information![]()
Students in Communications will experience the following:![]()
Students may choose any concentration in English, Journalism/Writing, Broadcast/ Digital Communications, and Public Relations/Advertising. Students are urged to choose more than one concentration in order to gain a broader background in critical thinking skills. The program is designed to give students a flexible set of opportunities to develop analytical and critical thinking skills that are valued across a range of professions and careers. Students will use technology-rich classrooms and one-on-one instruction to help them master the hardware and software used in the discipline. Students can find jobs with production companies, broadcast and print news organizations, non-profits, and businesses; they will be prepared for law school and other graduate programs, and for work with emerging media forms using state-of-the art equipment.
Admission
Students must gain general admission to the
COMM 150 Introduction to Media Studies
ENGL 345 Advanced Writing
COMM 400 Media and Literary Theory
COMM 405 Senior Capstone Project
Additional Requirements
Students must meet all Liberal Learning Outcomes required for graduation from the
which serves as the comprehensive program assessment.
Completing a Minor in COMM
Students who wish to minor in COMM are required to take these core courses:
COMM 150
ENGL 345
COMM 400
Plus nine (9) hours of electives within ONE of the COMM tracks
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Journalism/Writing English Broadcast and Public Relations/
Digital Communications Advertisement
This track gives students the theoretical principles for and practical experience in writing for various purposes. Students will demonstrate the ability to read, reflect, and respond at a highly developed level to various kinds of texts. The courses in this track are designed to help students understand the processes by which meaning is generated through language, rhetoric, and style. Students will use these skills to communicate to a variety of audiences in digital environments, mass media, business, industry, and other careers in which excellent communication skills are essential.
Upon completion of the track the student will:
COMM 221 Introduction to Journalism
COMM 200 Media and Society
COMM 220 Writing for the Media
COMM 327 or 222 Electronic Journalism or Newspaper Reporting and Editing
ENGL 355 Writing for the Internet
COMM 498 Internship
Six credit hours of electives
Students may choose from COMM 320, 323, 324, 325, 326, 350, ENGL 241, 340, 346, or any of the courses within the Communications tracks depending on the student’s interests and career plans.
Total track hours: 24
This track gives students a broad overview of the major literary and cultural trends in British, American, and World literature. The English track prepares students for graduate study and for careers in law, business, journalism, advertising, editing, and government, by developing and sharpening research, critical thinking, cultural literacy, and communication skills. Students acquire these intellectual tools by learning to analyze texts critically within their historical and cultural contexts and by developing the ability to communicate effectively to a variety of audiences for a variety of purposes.
Upon completion of the program the student will:
1. Demonstrate effective research skills (electronic and non-electronic) by exploring, documenting, evaluating, and publishing conclusions in written and oral form.
2. Demonstrate the ability to communicate effectively to a variety of audiences.
3. Demonstrate the ability to read, construct meaning from, appreciate, comprehend, analyze, and evaluate a wide range of literary texts, including historical and contemporary works by British, American, and World authors, works by female authors, and works by authors of color across several genres.
4. Demonstrate the ability to construct meaning from, interpret, and evaluate non-literary texts and non-print media by using a variety of rhetorical and analytical strategies.
Course Requirements:
ENGL 202 or 203 Studies in British Literature from Beowulf to 1798 or Studies in British Literature from the Romantics to the Present.
ENGL 220 Studies in American Literature
ENGL 230 or 231 Studies in Western World Literature or Non-Western World Literature
ENGL 312 or 315 Shakespeare or Language and Rhetoric
ENGL 336 or 350 Literature and Film or Special Topics
ENGL 325 or 320 Studies in Gender or Multiculturalism
Six credit hours of electives
Students may choose from ENGL 330, 335, 340, 346, 355, or any course within the Communications tracks depending on the student’s interests and career plans
Total track hours: 24
Broadcast and Digital Communications Concentration![]()
This track prepares the student for work in Radio/TV Broadcasting. Learning takes place both inside and outside the classroom, through coursework, work in the media, and internships. At the completion of the program the student will demonstrate the ability to communicate effectively though oral, written, and mediated communication to a variety of audiences; a knowledge of and ability to manipulate the elements of two media (depending on the student’s training and area of specialization), and to create effective presentations in these media; a knowledge of Communication theory, and the ability to apply theory in order to understand the mass media; an awareness of media, its relation to society, and the ethical practice in using media, in terms of manipulation of audience.
Upon completion of the track the student will:
COMM 200 Media and Society
COMM 202 Television Production
COMM 203 Advanced Television Production
COMM 220 Writing for the Media
COMM 330 Audio Production
COMM 498 Internship
Six hours of electives
Students may choose from COMM 320, 332, 350, 355, or any course within the Communications track depending on the student’s interests and career plans.
Total hours within track: 24
Public Relations/Advertising Concentration![]()
This track prepares the student to work for companies and non-profit organizations. This track gives students the necessary background in persuasion techniques in a variety of media. Learning takes place both inside and outside the classroom, through coursework, work in the media, and internships. At the completion of the program the student will demonstrate the ability to communicate effectively though oral, written, and mediated communication to a variety of audiences; a knowledge of and ability to publish brochures, newsletters, pamphlets, and press releases and to create effective presentations in these media; an awareness of media, its relation to society, and the ethical practice in using media, in terms of manipulation of audience.
Upon completion of the track the student will:
COMM 220 Media Writing
COMM 200 Media and Society
ENGL 315 Language and Rhetoric
COMM 225 Introduction to Public Relations
COMM 370 Advanced Public Relations
MRKT 321 Principles of Marketing
MRKT 401 Advertising
COMM 498 Internship
Six hours of electives:
Students may choose from ENGL 241, 324, 325, 350, 355, or any course within the Communications track, depending on the student’s interest and career plans. Students are also strongly encouraged to take Art 105 and other electives within in the Division of Business, such as MRKT 371 and BUSI 309
Total hours within track: 30
Completing a Double Major
Students are strongly encouraged to double major in a related field, such as Information Technology, Psychology, History, Political Science, Music, or Art, or complete the independent minor in Business. Consult with program faculty for more information.
Department Contact Information:![]()
Dr. Jeannie Dalporto
Department Coordinator
jeanniedalporto@ucwv.edu
304-357-4733
Dr. Kenneth Nagelberg