• Digital Marketing Major

    Charleston

    Program Overview

    The Digital Marketing program is designed to produce a market-ready digital marketing manager for 21st century employment. Through application the students will research, create, and execute a digital marketing campaign. The rapid growth of social media and digital media is fostering growth in the number of employment opportunities for graduates with the skill set and experience in the application of digital technology skills in marketing. This interdisciplinary program utilizes two courses from Digital Media Design and integrates professional preparation certifications, an internship experience, and a digital marketing strategy capstone experience to better prepare students with the digital marketing skills desired by employers.

    Designed to produce a marketing ready digital marketing manager for 21 st century employment. Through application the students will research, create, and possibly execute a digital marketing campaign.

    Program Highlights

    Our major in Digital Marketing is designed to appeal to learners with an interest in applying marketing principles to digital technology in order to improve business and marketing decision making. The major studies the history of Marketing as a discipline with special attention to 21st century digital marketing trends. Foundational material, history, theory, applied simulation, and professional marketing certifications will combine to produce a skilled, market-ready, digital marketing practitioner.

    Program Outcomes

    Develop technical, professional, and interpersonal skills to maximize effective communication in business and legal environments.

    Apply ethical frameworks and evaluate global, economic, and cultural environments.

    Apply and evaluate various critical thinking and decision-making models using appropriate analytical and quantitative techniques.

    Create digital marketing campaigns.

    Evaluate customer action attribution and marketing investment return.

    Note: Students receive a Bachelor of Science in Business Administration, with a major in Digital Marketing.

    Program Faculty

     
    Rick Ferris
    Rick Ferris
    Ph.D.

    Associate Professor, Digital Marketing Program Director
    304-720-6680
    rickferris@ucwv.edu