Charleston, WV — Today, the National Consumers League (NCL) and its partners announced the winners of the seventh annual Script Your Future Medication Adherence Team Challenge, a two-month long competition designed to engage health profession students and faculty across the nation by encouraging teams to develop creative ideas, events, and initiatives to raise public awareness about the importance of medication adherence. This is the fourth National Challenge Award earned by the University of Charleston School of Pharmacy, the fourth consecutive win for the school and fifth overall win for UCSOP.
For this year’s challenge, the University of Charleston School of Pharmacy partnered with the University’s Nursing Program, Physician Assistant Program, several student organizations, and numerous community partners to sponsor 34 innovative medication adherence events. In addition to directly counseling nearly 2,000 patients, the team expanded their reach beyond West Virginia, reaching more than 33,000 people via social media, collecting over 3,000 “I Will” pledges through online and in-person distribution, and hosting a BlogTalk radio series that reached more than 200,000 people. The team also coordinated a Pharmacist’s Day at the Legislature, where 280 student pharmacists educated more than 1,500 legislators and Capitol guests on the importance of medication adherence and provided point-of-care testing. In addition to interventions addressing cardiovascular disease, respiratory disease, and diabetes, many of the Charleston team’s activities focused on educating the community on prescription drug misuse and abuse, given West Virginia’s opioid crisis. These activities included providing naloxone training to high school students, and continuing their “Generation Rx” program, which educated 300 elementary school students on medication adherence, medication safety, and proper medication disposal.
“We are delighted to learn of this fourth consecutive, external recognition of the quantity and quality of our community outreach and education efforts,” said Dr. Michelle Easton, Dean UC School of Pharmacy. “While focusing on contemporary delivery of instruction to student pharmacists is key, gratification is endless when students can transform their learning into action that benefits patients and improves their health. Hats off to the interprofessional efforts of the University of Charleston community in achieving this distinction!”
“We are very proud of all the education and outreach around medication safety and adherence throughout our community and our state,” stated Dr. Susan Gardner Bissett, UC School of Pharmacy Assistant Dean of Professional and Student Affairs. “At UCSOP, our students are trained to recognize and understand the pharmacists’ role in promoting public health and patient safety during the Script Your Future challenge period and beyond.”
This year, more than 3,000 future healthcare professionals and volunteers held more than 350 events in 17 states, directly counseled more than 14,000 patients, and exposed 1.5 million consumers nationwide to Script Your Future messaging. Since the Challenge began in 2011, more than 15,000 future healthcare professionals have directly counseled nearly 65,000 patients and reached more than 24.5 million consumers.
The 2018 Medication Adherence Team Challenge is part of the national Script Your Future public awareness campaign coordinated by NCL with support from its partners and the Challenge sponsors—the American Association of Colleges of Pharmacy (AACP), the National Association of Chain Drug Stores (NACDS) Foundation, the National Community Pharmacists Association (NCPA) and the American Pharmacists Association (APhA).
The national contest saw participation by 73 health profession schools hosting 350+ events in 17 states and reaching 1.5 million consumers nationwide